Get ready to rev your engines, because TOYOTA GAZOO Racing (TGR) is gearing up for a show-stopping appearance at the Tokyo Auto Salon 2026, and you won’t want to miss it! From January 9 to 11, 2026, at Makuhari Messe in Chiba City, Japan, TGR will transform its booth into a high-octane showcase of innovation, performance, and passion. But here’s where it gets exciting: the event marks the first public unveiling of the highly anticipated GR GT and GR GT3 flagship models, which made their global debut on December 5. These powerhouse vehicles will not only be on display but will also take to the track for demo runs on January 10, giving fans a taste of their raw power and precision.
And this is the part most people miss: TGR isn’t just about cars—it’s about the entire automotive lifestyle. Alongside the GR GT and GR GT3, visitors will get an up-close look at cutaway models of Toyota’s groundbreaking all-aluminum body frame and the production-ready 4-liter V8 twin-turbo engine, both of which are at the heart of these new flagships. But that’s not all—the booth will also feature the under-development GR Yaris MORIZO RR and the GR Yaris Sébastien Ogier 9x World Champion Edition, alongside other cutting-edge concept models.
Controversial question: Can TGR’s focus on high-performance vehicles coexist with the growing demand for sustainability in the automotive industry? Let’s discuss in the comments!
Beyond the vehicles, TGR is pulling out all the stops to engage fans. Chairman Akio Toyoda, better known as Master Driver Morizo, will kick things off with a media-only press conference on January 9 at 9 a.m., live-streamed for the public. Throughout the event, talk sessions with TGR drivers and personalities will offer behind-the-scenes insights, while additional demo runs will keep the adrenaline pumping. For those who love collectibles, the TGR booth will feature a merchandise store with exclusive items, including 1/43 scale models of the Toyota 2000GT, Lexus LFA, and GR GT, as well as sunglasses and apparel developed in collaboration with Oakley and New Era.
But here’s where it gets even more intriguing: TGR is relaunching its official app as the “GR app,” available for download starting January 9. This isn’t just a rebrand—it’s a game-changer for GR owners. The app will include a “Home Garage” function, a ranking system that rewards vehicle and parts purchases, and even a lottery system for exclusive benefits. It’s a bold move to deepen the connection between drivers and the GR brand. And for the heritage enthusiasts, TGR will exhibit prototypes of GR Heritage Parts, including a dashboard for the A80 Supra and the 4A-GE engine cylinder head for the AE86, set to release in 2026.
Finally, here’s a thought-provoking question to spark debate: With TGR’s focus on both cutting-edge technology and heritage parts, is the brand successfully bridging the gap between the past and the future of automotive engineering? Share your thoughts below!
For all the details, visit the official event website at https://toyotagazooracing.com/eventexhibition/tokyoautosalon/. Mark your calendars, because Tokyo Auto Salon 2026 is shaping up to be an unforgettable celebration of speed, innovation, and the enduring spirit of motorsport.
